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5 Ways Custom GPT Can Change Your Company’s Workflows

Giancarlo Mori
12 min readJan 4, 2024

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Original DALL-E creation

Originally published on Substack.

OpenAI’s Custom GPTs are redefining the digital realm. These specialized versions of ChatGPT are not just an advancement in technology; they represent a paradigm shift in how AI can be intricately customized to meet individual and professional needs and workflows. From enhancing online visibility with SEO expertise to brainstorming creative marketing strategies, Custom GPTs offer a new level of adaptability and precision in various tasks.

Custom GPTs democratize the power of AI, making it accessible to every business and individual, regardless of their technical know-how. This breakthrough allows users from all sectors to develop AI tools tailored to their specific challenges, be it streamlining business processes, igniting creative projects, or managing personal tasks with improved efficiency. The user-friendly nature of these AI models opens doors to endless possibilities, transforming them from tools into customizable partners in productivity and innovation.

For a great how-to for building a Custom GPT, check out this article by Datacamp.

1. Transforming Content Creation and Marketing

In the digital era, content is king, and Custom GPTs by OpenAI are changing how this content is created and marketed. (Other LLMs provide similar functionality, but Custom GPTs appear to be the most versatile of such custom chatbots.) These AI models bring a unique combination of precision, adaptability, and understanding of specific audience needs, making them invaluable assets in any content strategist’s arsenal.

Let’s review some applications in a high-level way to get a sense of what is being done with custom models at the moment.

Custom GPTs in SEO and Content Strategy

SEO optimization is crucial in today’s online world, and Custom GPTs can be trained to master this domain. They can analyze keywords, understand search engine algorithms, and generate content that resonates with both readers and search engines. This capability extends beyond mere keyword stuffing; these AI models can craft engaging, informative articles that naturally incorporate SEO best practices. The result is…

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Giancarlo Mori
Giancarlo Mori

Written by Giancarlo Mori

Startup cofounder & CEO | Entrepreneur | Sr. Executive | Investor | AI, Technology, Media, and Crypto buff.

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