How Creatives Can Use AI Image Generators

Giancarlo Mori
15 min readAug 4


Learn how creatives in industries like video game development, fashion, and film are using AI-image generators.

My own AI-generated image with Midjourney

All of the visuals in this blog are AI-generated images personally created using Midjourney. I have included all of the exact prompts I used for each image, so go experiment!

At the bottom of this blog, you will find a comprehensive list of AI image generators and other AI tools, along with the creative roles they benefit the most.

Artificial Intelligence (AI) has been steadily reshaping multiple sectors, from finance to healthcare, and the creative industry is no exception. Among the many AI technologies that have emerged, AI image generators, such as Midjourney, hold immense potential for creative professionals. With the ability to create a wide array of visuals from a simple text description or other forms of input, these tools are revolutionizing the way creatives ideate, design, and produce work.

In this article, we will explore how these innovative AI tools can be leveraged by creatives across multiple industries. Whether you’re a graphic designer seeking fresh inspiration, a game developer looking to design unique environments, or a fashion designer aiming for trendsetting designs, AI image generators might just be the game-changer you’ve been waiting for.

If you are looking for business applications of AI image generators, make sure to check out my previous piece on “How Businesses Can Use AI Image Generators.”

AI Image Generators in Creative Industries

Creativity is at the heart of industries like gaming, film, fashion, photography, music, and design. It’s what fuels innovation, sets trends, and keeps audiences captivated. However, the creative process can often be time-consuming, requiring numerous iterations before an idea finally takes shape. This is where AI image generators come in.

AI image generators utilize advanced machine learning algorithms to create visuals based on the data they are fed. These tools can generate anything from simple objects to intricate scenes, offering creative professionals a powerful tool to aid in the ideation and design process. Not only can these generators help to spark inspiration, but they also save time by producing high-quality images quickly and efficiently.

In the following sections, we will delve deeper into the specific applications of AI image generators in various creative fields. From video game development and film production to graphic design, fashion, and interior design, we’ll explore how AI is unlocking new possibilities and streamlining creative workflows.

Video Game Development

The development of video games is a multifaceted process, often requiring teams of artists, designers, and developers to work together to create captivating and immersive worlds. The incorporation of AI image generators into this process has the potential to significantly streamline the workflow and offer new avenues for creative exploration.

Environment and Character Design

One of the key ways AI image generators can be utilized in game development is through environment and character design. Crafting intricate game environments can be an incredibly time-consuming process, especially for large, open-world games. AI image generators, however, can expedite this process by producing complex environmental elements or even entire landscapes based on a few simple prompts.

For instance, a text description such as “a dense, mystical forest with towering ancient trees” can be transformed into a visually stunning, unique game environment, saving developers countless hours of manual design work.

Similarly, for character design, developers can use AI tools to create unique, diverse characters quickly. With a few inputs about the character’s attributes or background story, AI image generators can create a range of character designs that developers can choose from or modify as needed.

MJ prompt: “a dense, mystical forest with towering ancient trees”

Real-time Asset Generation

AI image generators can be further harnessed in real-time asset generation. As games become more immersive and complex, the demand for high-quality, diverse assets grows. AI image generators can create these assets in real-time, adjusting to the player’s actions and the game’s progression. This allows for a more personalized gaming experience that can adapt to individual player choices and interactions.

The integration of AI image generators in video game development can streamline the design process, enhance player experience, and unlock new creative possibilities. As AI technology continues to advance, it’s exciting to imagine what the future of game development might hold.

Film and Animation

The film and animation industry can significantly benefit from the capabilities of AI image generators. From conceptualization to post-production, these tools can offer a variety of creative solutions and accelerations to the processes involved.

Concept Art and Storyboarding

In the initial stages of a film or animation project, concept art and storyboarding play crucial roles in visualizing the narrative and defining the aesthetic direction. AI image generators can help expedite these processes by quickly turning textual descriptions into compelling visuals. These generated images can serve as inspiration for human artists or even directly as preliminary drafts for storyboard frames.

Character and Background Design

Character and background design are both integral and time-consuming aspects of film and animation. AI image generators can create a diverse range of character designs based on specified attributes or background stories. This can result in unique, original character concepts that can be refined and detailed further by human artists.

Similarly, AI can generate backgrounds that align with the film or animation’s aesthetic and narrative themes. Given a description or a mood, AI can produce detailed and varied environment designs that artists can draw from or use directly.

MJ prompt: “Generate an image of a futuristic cityscape with towering skyscrapers gleaming in the setting sun, bustling with flying cars and vibrant neon lights. In the foreground, create a character who is a young female protagonist with striking cybernetic enhancements, a modern outfit, and a determined look in her eyes”

Visual Effects and Post-Production

In the realm of visual effects (VFX) and post-production, AI image generators can offer significant efficiency improvements. AI can automate certain tasks like rotoscoping, color grading, and even generate complex VFX based on simple descriptions or rough sketches. This can drastically reduce the time and effort spent on these labor-intensive tasks, allowing artists to focus more on the creative aspects of their work.

Graphic Design and Illustration

AI image generators have significant potential in the fields of graphic design and illustration, bringing new levels of efficiency and sparking fresh creativity.

Rapid Prototyping

In the design process, time is often spent creating numerous prototypes to explore various aesthetics and communicate ideas. With AI image generators, designers can quickly generate a wide array of visual prototypes based on their brief or creative direction. This not only accelerates the iterative process but also introduces unexpected and novel design concepts that can stimulate further creativity.

Dynamic and Customized Designs

AI image generators can create dynamic and customized designs tailored to specific audiences or marketing campaigns. By leveraging data about audience preferences, designers can use AI to generate visual content that resonates more with the target demographic, improving engagement and effectiveness.

Stock Images and Backgrounds

Finding the perfect stock image or background can be a tedious process. AI can generate specific and tailored images or backgrounds based on the designer’s requirements, eliminating the time spent searching through stock libraries and providing a unique visual that perfectly fits the project’s needs.

MJ prompt: “Generate a tranquil nature background with a serene lake surrounded by lush, colorful autumn trees under a clear blue sky.”

Text-to-Image Translation

One of the exciting capabilities of AI image generators is converting text descriptions into images. For illustrators and graphic designers, this can be a powerful tool for transforming their textual ideas into visual sketches. While these AI-generated images may not replace the final art, they can certainly act as a valuable starting point or a source of inspiration.

Automated Design Tasks

Certain repetitive tasks such as resizing images, adjusting colors, or applying filters can be automated using AI. This allows designers to focus more on the creative aspects of their projects, enhancing their productivity and overall work quality.

AI image generators are not here to replace graphic designers and illustrators, but rather to augment their capabilities. By handling mundane tasks and stimulating new ideas, AI allows designers to unleash their creativity and deliver more impactful and personalized visuals.

Fashion Industry

In the fashion industry, where the visual appeal is everything, AI image generators can offer revolutionary applications. They can boost creativity, improve efficiency, and offer a more personalized experience to customers.

Design Inspiration and Creation

AI can be used to generate new fashion designs by learning from existing trends and styles. Designers can input mood boards, fabric swatches, color palettes, and other design parameters, and the AI can generate a variety of designs. This not only speeds up the design process but also inspires designers with unique combinations and silhouettes they might not have thought of.

Virtual Models and Clothing

AI image generators can create realistic images of models wearing different outfits without the need for a physical photoshoot. This has a wide array of applications, from online catalogs to virtual fashion shows. These AI-generated models can be customized to represent different body types, promoting inclusivity and diversity in the fashion industry.

MJ prompt: “Create a unique fashion design for a women’s summer dress inspired by boho-chic style with earthy color tones, lightweight fabric, and a flowing silhouette.”

Personalized Shopping Experience

AI can be used to generate images of customers wearing different outfits, providing a virtual “try-on” experience. Customers can see how clothes would look on them without visiting a physical store or dressing room, enhancing their online shopping experience and boosting sales.

Sustainable Fashion

The use of AI image generators in virtual photoshoots and try-ons can significantly reduce the environmental impact of the fashion industry. Fewer physical samples need to be produced and transported, leading to less waste and lower carbon emissions.

AI image generators can enhance the creative process, improve customer experience, and promote sustainability in the fashion industry. They are shaping the future of fashion, providing new tools for designers and a unique experience for consumers.


Generative AI is revolutionizing photo editing by offering advanced capabilities beyond traditional techniques. It can enhance images by improving resolution, adjusting lighting, removing noise, or colorizing monochrome photos. A popular application is style transfer, which applies the artistic style of one image to another, making your photo appear as if painted by a renowned artist.

Image Enhancement

Generative AI can be used to enhance the quality of images. This includes improving resolution, adjusting lighting and colors, and even repairing damaged or old photos. For instance, Generative Adversarial Networks (GANs) can be trained to transform low-resolution images into high-resolution ones.

Image Generation

Generative AI can create entirely new images based on certain parameters or styles. This can be useful for creating unique backgrounds, textures, or even entire scenes. Artists and designers can use this to generate new ideas or elements for their work.

Style Transfer

This is a popular application of generative AI in photography. It involves applying the style of one image (like a famous painting) to another image. This can be used to create unique, artistic versions of regular photos.

Object Removal or Addition

Generative AI can be trained to understand the context of an image and can be used to remove or add objects while maintaining the overall coherence of the image. This can be useful in post-production editing.

Facial Recognition and Manipulation

Generative AI can be used to recognize and manipulate faces in photographs. This can be used for a variety of purposes, from creating personalized avatars to altering expressions in photos.

It is worth stressing that, while these applications have the potential to greatly enhance the field of photography, they also raise important ethical considerations, especially around the manipulation of images and the creation of realistic, yet artificial content.

MJ prompt: “Generate a high-resolution, vintage-style photograph of a bustling cityscape at sunset. Emphasize warm hues of orange and red in the sky, the silhouettes of the city buildings, and the bokeh of the city lights starting to twinkle as evening sets in.”

Architecture and Interior Design

AI image generators can significantly transform the processes involved in architecture and interior design, from ideation to project visualization.

Concept Visualization

AI image generators can transform sketches and 2D floor plans into immersive 3D models and realistic images. This not only helps architects and designers visualize their ideas but also aids in communicating their vision to clients or stakeholders, making the concept more understandable and appealing.

Inspirational Designs

Much like in the fashion industry, AI image generators can be used to create new design ideas. Given parameters like space, style, and color preferences, AI can generate design options to stimulate creativity and provide different perspectives on how a space can be utilized and decorated.

MJ prompt: “Generate an image of a modern minimalist living room with a neutral color scheme, large windows for natural light, and clean-lined furniture featuring natural wood and metals.”

Personalized Designs

AI image generators can help design personalized spaces based on user preferences. By analyzing inputs about the client’s style, preferred colors, materials, and other preferences, AI can generate images of personalized interiors, making the design process more client-centric.

Eco-friendly Designs

AI can aid in creating sustainable and eco-friendly designs. By analyzing factors like natural light, energy consumption, and material efficiency, AI can generate images depicting energy-efficient and environmentally friendly design solutions.

AI image generators can bring a paradigm shift in the field of architecture and interior design. By enhancing the visual communication of ideas and enabling the creation of personalized and sustainable designs, AI can significantly contribute to the evolution of these industries.

Music Industry

AI image generators are not just for visual creatives; they also offer unique opportunities for musicians and the music industry. Album covers are a critical aspect of an artist’s branding and the promotion of their music. Traditionally, artists work with graphic designers to create album covers that convey the feel or theme of their music. With AI, the process can become more efficient and creative.

AI image generators like Midjourney can use input like lyrics, mood descriptors, or even a sample of the music itself to generate unique and tailored album cover designs. It could interpret the essence of the music and translate it into a visual format, giving artists an array of original artwork options. This not only saves time and resources but also can result in distinctive artwork that stands out in the crowd.

Moreover, AI can be used to create dynamic visualizers for music videos or live performances. Given the beats, rhythm, or melody of a song, AI can generate synchronized visual elements that can add an extra layer of immersive experience for audiences.

Like any AI-generated content, artists and their teams should work hand in hand with these AI tools. They can provide feedback, make necessary refinements, and ensure that the final product aligns with their vision and brand. AI doesn’t replace the artist’s touch but rather serves as a tool that offers fresh inspiration and efficiency in the creative process.

MJ prompt: “Generate an abstract, vibrant album cover for a synth-pop album titled ‘Digital Dawn.’”

Potential Challenges

While AI image generators offer a plethora of opportunities, they also present a few challenges that creative professionals should consider:

Quality Concerns

AI-generated images can occasionally fall short of human creativity and precision, resulting in less polished or unrealistic images. Creatives should continuously compare AI-generated designs to human designs to ensure quality standards. Furthermore, continually training the AI on a diverse dataset can help improve the quality of generated images.

Ethical Considerations

Using AI-generated images can raise copyright and plagiarism concerns. As the images are computer-generated, determining ownership and rights might be challenging. It’s important to always consider ethical implications and adhere to the copyright laws applicable in your region.

Job Displacement Fears

There are concerns that AI might replace human jobs in the creative industry. However, it is essential to see AI as a tool that augments human creativity rather than a substitute. AI can handle routine tasks, leaving more room for human creativity and strategic thinking.


Addressing these challenges requires an open dialogue about the ethical use of AI, implementing policies, and setting industry standards. Creatives should adopt a balanced approach, where they leverage AI for ideation and rapid prototyping while retaining human touch for refinement and quality assurance.

Changing Creative Work

Artificial Intelligence, and more specifically, AI image generators, are revolutionizing the creative world. They offer speed, efficiency, and an unending source of inspiration, empowering creatives to work in ways previously unimaginable. These tools allow rapid experimentation and prototyping, aiding in the brainstorming process and bringing a new level of dynamism to the creative journey. However, this revolution is not without its challenges. The speed and efficiency of AI can sometimes lead to an over-reliance on the technology, potentially stifling human creativity. Furthermore, the sheer volume of ideas generated by AI can be overwhelming, making it difficult for creatives to sift through and identify the most promising concepts.

AI shouldn’t be viewed as a threat but as an enhancement to human creativity. It is not here to replace creatives but to give them more room to express their innovation and strategic thinking. Creatives, therefore, should see AI as a collaborator — a partner that can take over the laborious, repetitive tasks and leave more room for the conceptual and strategic aspects of their work. However, the challenge lies in finding the right balance between human and AI input. There’s a risk that AI could be used as a crutch, leading to a lack of original thought and over-standardization in creative work. Additionally, the ethical implications of AI taking over certain tasks, such as potential job displacement, cannot be ignored.

The fusion of AI and human creativity is a frontier with vast potential. As AI technologies continue to evolve and improve, the possibilities for their application within the creative industries expand. Looking ahead, we can anticipate a world where AI not only augments our creative capabilities but also opens up new avenues of creativity that we are yet to imagine. The interplay of AI and creativity is a thrilling domain that’s only beginning to unfold. However, as we venture into this new frontier, we must be mindful of the challenges that lie ahead. The rapid evolution of AI technologies can make it difficult for regulations and ethical guidelines to keep pace. Moreover, as AI becomes more integrated into the creative process, issues of authorship and intellectual property rights may arise.

By embracing these technologies, creatives can step into a future where the only limit to what they can create is their imagination. But as we move forward, it’s crucial to navigate these challenges with care, ensuring that the integration of AI into the creative world is done in a way that respects human creativity, promotes ethical practices, and contributes positively to the industry as a whole.

Which Tool Should I Use?

  • Midjourney: This AI image generator tool can be used to create unique, high-quality images based on simple text prompts. It’s beneficial for a wide range of creative professionals, from graphic designers and illustrators to game developers and animators.
  • Stable Diffusion: Known for generating detailed, high-resolution images, Stable Diffusion is particularly useful for creative professionals who need to generate complex visuals, including graphic designers, illustrators, and game developers.
  • Promethean AI: An AI tool that assists in creating 3D content and virtual environments. It’s especially beneficial for game developers, animators, and graphic designers.
  • GPT-4: Known for generating engaging narratives and dialogues, this tool is particularly helpful for game developers and creatives in the storytelling industry.
  • Artbreeder, DeepArt, and DeepDream: These tools transform images into unique designs and artworks, useful for graphic designers, illustrators, animators, and photographers.
  • Runway ML: This AI tool offers a creative toolkit for 3D models and animations, video synthesis, and visual effects, making it suitable for game developers, animators, film producers, and graphic designers.
  • Unity ML-Agents: By training intelligent agents for dynamic AI characters, this tool helps game developers create more engaging and responsive gaming experiences.
  • NVIDIA GauGAN: This tool turns segmentation maps into lifelike images, useful for game developers, animators, and any creative professionals working with visual assets.
  • Daz 3D: For creating realistic human figures and 3D characters, Daz 3D proves beneficial for graphic designers, illustrators, animators, and game developers.
  • EbSynth: This tool transforms video into painted animation, making it a valuable asset for film producers and animators.
  • Deepfake: Despite controversies, Deepfake technology can be a powerful tool for film dubbing and post-production.
  • GANPaint Studio: This tool allows the modification of scenes with semantic brushes and can create unique fashion designs. It’s handy for graphic designers, illustrators, and fashion designers.
  • Canva’s Background Remover: This tool uses AI to remove backgrounds from images, a task often needed by graphic designers and photographers.
  • Dressformer: This virtual dressing room uses AI to generate 3D models of clothing items, making it a boon for fashion designers and online retailers.
  • Epytom Stylist: An AI tool that generates personalized fashion recommendations, useful for fashion retailers and stylists.
  • Stitch Fix’s Algorithm: This AI tool curates personalized fashion boxes for customers, making it valuable for fashion retailers and stylists.
  • Luminar AI: Popular among photographers, this tool uses AI to automate complex editing tasks.
  • This tool uses AI to remove backgrounds from images, proving beneficial for photographers and graphic designers.
  • Adobe Photoshop’s Neural Filters: These AI-powered tools can manipulate facial features, age, and even emotions in a photograph, proving valuable for photographers and photo editors.
  • Spacemaker AI: This cloud-based AI tool helps architects design sustainable and efficient city spaces.
  • Archistar: This tool uses AI to help architects find the best design solutions for a given site.
  • Planner 5D: This tool uses AI to allow users to create 3D models of interior designs and architecture, proving helpful for architects and interior designers.
  • TestFit: This tool uses generative design to solve site plans in seconds, a feature beneficial for architects and urban planners.
  • AI SpaceFactory: This tool uses AI and 3D printing technologies to design and build off-world architectural solutions, making it an interesting option for architects and designers interested in experimental and futuristic designs.

I’d love to hear your thoughts on AI image generators and their potential applications in creative industries. Have you used such tools before? What has been your experience? Feel free to share your insights or ask any questions in the comments below.

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Giancarlo Mori

Startup cofounder & CEO | Entrepreneur | Sr. Executive | Investor | AI, Technology, Media, and Crypto buff.