The Rise of Generative AI: How Machines are Learning to Create

Giancarlo Mori
8 min readJun 1
Photo by Google DeepMind on Unsplash

Generative AI refers to AI techniques that learn a representation of artifacts from data, and use it to generate brand-new, unique artifacts that resemble but don’t repeat the original data. (Gartner, 2023)

The realm of artificial intelligence (AI) has seen a revolutionary shift in recent years with the advent of Generative AI. Unlike traditional AI models that are deterministic and follow rigidly programmed rules, generative models capitalize on the latent patterns in data, learning to replicate and even creatively adapt them. This subset of AI underscores a significant paradigm shift from an AI model focused on consumption to one that centers around creativity, spawning a brave new world where machines are no longer confined to the role of passive consumers of information, but active creators of original content.

Generative AI spans a multitude of applications: crafting coherent text, composing music, designing eye-catching graphics, simulating realistic human speech, creating lifelike 3D objects, and even formulating scientific hypotheses. With its breathtaking potential, Generative AI is swiftly becoming the vanguard of AI innovation, offering exciting implications across diverse industries, ranging from entertainment and media to scientific research and development, and from customer service to cybersecurity.

The Evolution of Generative AI

The origin of Generative AI can be traced back to the humble beginnings of machine learning. These initial models were riddled with a myriad of challenges: limited computational power, lack of extensive and accessible training datasets, and the high complexity of imitating human creativity. But it was these early models, with their simple yet robust learning algorithms, that laid the firm groundwork for the spectacular evolution of Generative AI.

The advent of deep learning and neural networks marked a pivotal point in this evolution. Deep learning, with its ability to process vast amounts of unstructured data, became the engine driving the advancement of Generative AI. With neural networks, machines began to “think” and “learn” more like human brains, deciphering patterns, and making connections.

Giancarlo Mori

Startup cofounder & CEO | Entrepreneur | Sr. Executive | Investor | AI, Technology, Media, and Crypto buff.